Who I Am
A product-minded strategist with a foundation in Employer Branding, Communication, and People Experience Design, I bring 6+ years of cross-functional experience across startups, scale-ups, and global organizations. From co-founding an AI-powered bot that simplifies workplace communication in Europe to leading go-to-market and operational strategy for B2B platforms in Southeast Asia, I’ve managed product lifecycles from concept to launch, balancing user needs, business goals, and technical feasibility. My expertise spans product management, internal and external communications, service and experience design, and team building. I’ve led initiatives in diverse industries, from tech, e-commerce, and travel to pharma and logistics, translating complexity into clarity and creating scalable, people-first solutions.
Employment History
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Co-Founder & Product Strategist – HiveGuide, Helsinki (2024-Present)
- Led end-to-end service and UX design for an AI-based internal communication platform, from early concept to MVP, reducing friction in team workflows for SME clients
- Developed brand identity and communication materials; contributed to go-to-market planning and secured pilot interest from three SME companies
- Designed customer journeys, service blueprints, and interactive Figma prototypes; usability testing showed 85% task completion and strong user satisfaction during pilot phase
- Facilitated iterative feedback loops with business and tech stakeholders, ensuring alignment between product features, technical feasibility, and user expectations
- Collaborated cross-functionally with tech and business advisors to align user feedback with strategic product iterations Employer Branding Communications Specialist – Digikala, Tehran (2021-2023)
- Applied design thinking to DEI and onboarding experiences, increasing employee and candidate satisfaction by 20%
- Reimagined university engagement as a service, doubling participation and boosting employer perception (+85% satisfaction)
- Developed internal and external multimedia systems (videos, podcasts, print) that centered employee voice and brand storytelling
- Boosted LinkedIn following by 10K and Instagram engagement by 60% through storytelling aligned with UX principles
- Partnered with HR, marketing, and tech teams to ensure user-centered EB experiences across all platforms People Experience & Branding Designer – Alibaba Travels, Tehran (2019-2021)
- Redesigned Alibaba’s career website to improve content flow and UX, aligning job seeker needs with employer brand storytelling
- Created dynamic internal communication channels (office TV displays, newsletters), improving visibility and engagement
- Increased Instagram engagement by 85% and town hall satisfaction by 60% through gamified, co-created content strategies
- Improved employee satisfaction by 20% by redesigning internal communication and employee journeys using design thinking
- Collaborated with design, HR, and content teams to align communication with broader business objectives
Core Skills
- Employer Branding & Talent Attraction: EVP Development, Campaign Planning, Recruitment Marketing, CCandidate Journey Design, University Partnerships & Event Concepts, Content management & Storytelling
- Communication & Facilitation: Stakeholder Communication, Visual Storytelling, Workshop Facilitation, Agile Team Collaboration
- Service & Experience Design: Service Blueprinting, Journey Mapping, Jobs-to-be-Done Analysis, Co-creation & User Research
- Digital Product Design: UX/UI Design, Prototyping & Wireframing (Figma, Miro), Accessibility (WCAG 2.1), Design Systems
- Tech Awareness: Design-to-Dev Handoff, Usability Testing, Product Thinking
Education
- Masters of Accessibility and Diversity in Digital Services (Upcoming) – Tampere University, Finland (Starting 2026)
- Bachelor of Design, Visual Communications – Soore University, Tehran (GPA: 4.52/5)
Workshops & Lectures
- Visiting Lecturer – Tehran University (2024)
- Speaker – Experience Zone (Digikala Knowledge-sharing, 2023)
- Speaker – UX SHIRAZ 6th Conference (2022)